HAVAS RED LAUNCHES INDUSTRY — A GLOBAL PRACTICE FOR B2B BUSINESSES AND BRANDS

NEW YORK, August 6, 2024 — HAVAS Red, the micronetwork of borderless merged media agencies, today announced the global launch of INDUSTRY, an end-to-end strategic communications service. INDUSTRY will empower B2B brands to confidently navigate the evolving external pressures, enhanced scrutiny, changing media consumption habits and elevated expectations transforming communications today.   To mark the launch of […]

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN JUNE

From brand stewardship in Cannes to “carewashing” to subdued pride during Pride Month to the “TikTokification” of internal comms, and manager burnout, these are the key themes that dominated corporate communications news in June 2024.  Brand stewardship in the spotlight in Cannes  The 2024 Cannes Lions International Festival of Creativity highlighted the delicate balance brands […]

Rethinking The 21st Century PR Network: James Wright Speaks on PRovoke Media Podcast

In a recent discussion with Provoke Media CEO and Editor-in-Chief Arun Sudhaman, HAVAS Red CEO James Wright explored how our agency is rethinking the 21st century network agency model to better adapt and respond to client and talent trends. Wright discusses his work in terms of consolidating HAVAS Red’s disparate agency entities into a cohesive […]

Cup of Corporate Comms: An Unfiltered Look at What Percolated in April

Below are key themes that dominated corporate communications news in April 2024. We’re covering the connection between innovation and the return to work, the say-do gap when it comes to company values, the shift from the age of the empowered employee to the age of the detached employee, and the art of effective feedback. Time […]

HAVAS Red Launches The State of the Influencer in 2024 White paper

HAVAS Red (formerly Red HAVAS), the global merged media micronetwork today released its inaugural “The State of the Influencer in 2024: A Client’s Perspective” white paper.  To understand how influencer marketing is evolving, HAVAS Red surveyed clients across ten markets – Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S., and the U.K. These […]

Havas Red wins at the PRovoke SABRE awards

The Sabre Awards 2024 ceremony took place in London last night, with HAVAS Red being awarded the EMEA Regional Midsize Agency of the Year and HAVAS Red UK securing a win in the Community Relations category for its ‘National Blood Week 2023: Giving Type’ campaign. The campaign addressed one key challenge: How do you inspire […]

HAVAS RED APPOINTS SOPHIE RAINE AS MANAGING DIRECTOR FOR LONDON

Leading global communications agency, HAVAS Red, has named Sophie Raine as its new Managing Director in London. Raine joins from Ketchum UK where she worked for four years and was responsible for leading the second largest consumer practice in the UK, Ketchum Brand, prior to this she was Deputy Managing Director at W Communications. As Managing Director, Sophie […]

Rachael Sansom Talks Influencer Marketing at PRWeek and Campaign EVENT

HAVAS Red U.K. and Europe CEO Rachael Sansom recently shared her insights on influencer marketing at the Influencer360 event, hosted by PRWeek and Campaign, at London’s Ham Yard Hotel on April 10. Influencer360 united industry practitioners from leading brands and agencies who discussed the latest opportunities and threats to the lucrative influencer landscape. Delegates learned […]

NEW HAVAS TREND INTELLIGENCE REPORT: SUPERHUMAN

Welcome to the “Superhuman” era. It’s a world where consumers have more tools at their fingertips than ever before, and thanks to advances in AI, diagnostics, health products and more, their bodies are becoming ripe for not just optimization, but super optimization. It’s an era not of aging well but aging backwards. Of not maintaining […]