Category: News


Havas, one of the world’s largest global communications groups that Havas Red is part of, recently unveiled a reimagined architecture and refreshed look to better reflect our group’s integrated model and unique positioning. This is more than a tweak of our logo — our group is rebranding its identity and rethinking its brand architecture to strengthen the way we express and manage the iconic Havas brand. Becoming Havas Red enables us to consistently follow the new powerful, iconic and timeless, unified Havas brand. 

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A Spotlight on Influencer Marketing in PR Campaigns

Pavlina Micha, Account Assistant in our London office, pens a piece around influencer marketing. Pavlina hails from Greece and has been with the team for six months, following completion of her Master’s degree in PR and Digital Communication. She also completed a dissertation on the topic, and so, in this piece takes us through her viewpoint and research around the emergence of influencers and how social media platforms impact the PR landscape today.

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