HAVAS Red Launches EchoWeave to Lead a New Era of AI-Powered Brand Visibility
HAVAS Red, the micronetwork of borderless merged media agencies, today announced the launch of EchoWeave, a new global specialization designed to help brands master generative engine optimization (GEO) and secure visibility, credibilityand influence across AI-driven discovery. Spearheaded by HAVAS Red teams in Australia and the U.K. and powered by HAVAS’ proprietary Brand Insights AI intelligence platform, EchoWeave […]
HAVAS RED LAUNCHES CRed — A GLOBAL PRACTICE HELPING BRANDS EARN CULTURAL AUTHORITY IN A CREATOR-POWERED WORLD
HAVAS Red, the micronetwork of borderless merged media agencies, today announced the global launch of CRed, an evolved creator and influence practice designed to help brands earn lasting cultural credibility in a creator-powered world. Building on HAVAS Red’s long-standing influencer and creator partnership expertise, CRed reflects the natural evolution of HAVAS Red’s previous influencer capabilities, […]
2024 WORD OF THE YEAR
2024 felt like another year in a pressure cooker, with the lid rattling and steam rising as the world grappled with everything from geopolitical unrest to climate crises to the unrelenting noise of digital life. Against this backdrop, we wanted to pick a Word of the Year (WOTY) that encapsulates the intensity, polarization and fiery […]
HAVAS RED RELEASES RED SKY PREDICTIONS 2025
New York, December 2, 2024 — HAVAS Red (formerly Red HAVAS), the global PR agency micronetwork of the HAVAS Group, today unveiled its Red Sky Predictions 2025, an annual report designed to help communicators navigate an ever-changing world with purpose, authenticity and impact. The report highlights nine key trends shaping the coming year, offering insights and strategies for […]
Cup of Corporate Comms: An Unfiltered Look at What Percolated in October
Below are the key themes that dominated corporate communications news in October 2024. You can also download the October digest here. Purpose helps connect brands with new generations. Purpose is no longer just a brand buzzword—it’s a key factor in building loyalty, especially among Gen Z and millennials. The Wall Street Journal highlighted how younger generations are increasingly prioritizing […]
PROVOKE NAMES HAVAS RED GLOBAL MIDSIZE AGENCY OF THE YEAR
Last night, HAVAS Red took home PRovoke Media’s Global SABRE award for Global Midsize Consultancy of the Year. From more than 5,500 entries submitted around the world to PRovoke Media’s SABRE Awards competition, the judges selected 40 to receive Global SABRE Awards at a PRovokeGlobal award ceremony at The Hotel Washington in Washington, D.C. Linda Descano and […]
NEW HAVAS RED WHITE PAPER EXPLORES HOW BRANDS CAN TURN PURPOSE INTO IMPACT
As the business landscape continues to shift, the conversation around corporate purpose has evolved beyond lofty ideals and into actionable commitments. Brands today face growing pressure not only to define their purpose but also to demonstrate meaningful, tangible results. In the face of increased scrutiny, it’s no longer enough to simply state your values — […]
CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN SEPTEMBER
Below are key themes that dominated corporate communications news in September 2024. Brands must stay culturally relevant in a fast-evolving marketplace. The rapid evolution of consumer expectations is reshaping the way brands manage their identities, particularly in an era where staying culturally relevant is crucial to maintaining trust and loyalty. According to a study […]
HAVAS RED GROWS PR, SOCIAL AND CONTENT CAPABILITIES IN EUROPE WITH EXPANSION TO GREECE
Merged media agency network HAVAS Red adds Greece to its growing bench of global markets and offerings through SOLID HAVAS New York, October 9, 2024 — HAVAS Red (formerly Red HAVAS), the global PR agency micronetwork of the HAVAS Group, today announced a partnership with SOLID HAVAS to provide enhanced merged media communications support to clients in […]
CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN AUGUST
Below are key themes that dominated corporate communications news in August 2024 — and we’re briefing you on all of them in this month’s edition of Cup of Corporate Comms. Polarized conversations—and the need to handle them—are on the rise at work. Polarized conversations at work are increasingly mirroring the division seen in society, […]