We help brands build engagement and drive sales. Our PR and social experts help create brand stories and unforgettable content. With our unique Merged Media model we root our work in rigorous data and evaluation techniques to help consumer PR managers showcase their results to the boardroom as well as the marketing floor.
Corporate reputations are hard won and easily lost. We have provided strategic communications advice to top organisations for over 20 years and we have the right mix of earned media, owned media and digital specialists to enhance and protect corporate reputations both in the UK and across the world.
From how to choose the right influencers to work with, to creating influencer campaign strategies, our influencer experts can advise brands how to get it right. And being Havas Red, we manage influencer content production, editing, and booking meaning there are no third parties to confuse matters. From Instagram influencers to celebrity influencers, we help brands cut through the noise and keep campaigns impactful, measurable and strategic.
What we do?
Strategy and insights
Insights and planning are fundamental to any successful PR strategy. At Havas Red we share a network of exclusive resources to find the truths and insights from any location on the planet. That's the benefit of our Havas network, and it means our strategy isn't built on guesswork. We believe that communications and commercial goals should go hand-in-hand, so we will challenge you if your brief doesn't seem to drive a change or have a purpose. We'll help you analyse your sector and our trend-spotting tools may even help you find insights that you hadn't currently considered. This is the robust approach that feeds our PR strategies.
Media relations and Newsroom
The Red Newsroom is an 'Always On' operation led by our Head of News, working across clients. Building relationships and insights with media, we are able to anticipate and react to PR news and earned media PR opportunities in the most agile way. We use social and tech to ensure our ideas arrive with clients before they've reached their desks for the day.
Social media and influencers
The best campaigns feature both earned and paid for social media elements at their heart and our Havas Red team can advise clients on the right route for them. As the debate over social media data intensifies, and the role of influencers grows, we can help clients understand the facts and cut through some of the myths. We will always make sure any penny spent on social and influence produces results, we will never throw money at a problem to cover up a lack of strategy.
Content strategy is an important part of multichannel marketing campaigns but too many agencies lack the experience to cost and plan this effectively. Our Head of Content manages content production across London and Manchester in-house. This means we offer content PR campaigns and create all our own content, including video and editing, web design and event management. Because it's all in-house, there is no overpromising or inaccurate budget forecasting. We have the scale to suit your job, large or small.
Havas Red is an experiential marketing agency which has created consumer brand experiences for brands including Kellogg’s, Greggs, Debenhams, Asda, Pets at Home and more. Our creative executions include pop-ups, PR stunts, field marketing, research and technology such as AR and VR campaigns.