BetBright: Launch of the world’s first roboto jockey

The challenge HAVAS Red was challenged to create a PR campaign that would meet existing challenges faced by the brand, and leverage the sponsorship of the BetBright Cup during the annual Cheltenham horse racing festival with an activation/stunt that focused around technology. The solution Working with a leading futurologist, who forecasted by 2025 there would […]

Asda: Wonky Veg

The challenge HAVAS Red was briefed to support Asda with its launch of its £3.50 Wonky Veg Boxes – part of a drive to cut food waste. It was launched at Asda stores to coincide with Channel 4’s ‘Jamie and Jimmy’s Friday Night Feast’ feature. The solution Red Havas created a series of media drops […]

The Northern Powerhouse

The challenge HAVAS Red was tasked with increasing awareness of the Northern Powerhouse brand among the SME business community in key regions in the North. The Government wished to increase optimism for growth in the North and drive enquiries to the Northern Powerhouse Investment Fund, helping harness new market opportunities presented through the Industrial Strategy. […]

Building a diverse and broader spokesperson bench for ManpowerGroup UK

The challenge ManpowerGroup UK is a key part of one of the world’s leading recruitment firms. Every month, Havas Red supports the business to amplify its perspective on skills and employment trends in the UK in tangent with the release of latest data by the Office for National Statistics (ONS) about the national labour market.  […]

Giving media a reason to engage with Collection Cosmetics

The challenge Collection Cosmetics is a long-standing beauty brand in the UK, with a cult following. However, the brand wanted to attract a younger Gen-Z audience following a change in strategic direction. One of the brand’s key objectives was to change the media’s perceptions of the brand, highlighting the extensive product range which is led […]