Merged media agency network HAVAS Red adds Greece to its growing bench of global markets and offerings through SOLID HAVAS
HAVAS Red (formerly Red HAVAS), the global PR agency micronetwork of the HAVAS Group, today announced a partnership with SOLID HAVAS to provide enhanced merged media communications support to clients in Greece.
SOLID HAVAS has been a valued affiliate of HAVAS in Greece since 2017. One of the country’s foremost consultancies, SOLID HAVAS offers fully integrated communications solutions to clients across multiple industry sectors. Ioanna Leoussi, managing partner of SOLID HAVAS, will lead the partnership with HAVAS Red.
“Bigger, better, bolder and more borderless — that’s how HAVAS Red continues to grow each year,” said James Wright, global CEO of HAVAS Red and global chairman of the HAVAS PR Network. “Expanding into India and Africa last year was a significant milestone for us, opening doors to very exciting regions. Now we’re thrilled to extend our footprint into Greece, where our HAVAS colleagues are already delivering outstanding, outcome-led work with iconic clients, and we look forward to providing enhanced PR and social support to continue driving innovation and excellence.”
Rachael Sansom, CEO of HAVAS Red Europe and U.K., added, “We have continued to grow our commercials and profile across the region, amassing a stellar client base in Europe. SOLID HAVAS has been a terrific partner and having them part of HAVAS Red will enable us to build and strengthen our value proposition across the region.”
“We’ve been fortunate to work already with a wonderful portfolio of clients across HAVAS in Greece and Europe, and this expansion represents a significant milestone for us. With this new chapter, we are poised to be even more powerful and integrated partners for these clients on everything from social media to experiential to public relations,” said Ioanna Leoussi, managing partner of SOLID HAVAS.
Earlier this year, HAVAS Red announced its market entry in Japan and the Ivory Coast (its second office in Africa). The addition of Greece brings HAVAS Red’s presence to 20 markets, including Australia, China, Cote d’Ivoire, France, Germany, India, Indonesia, Italy, Japan, the Middle East (U.A.E., Saudi Arabia and Oman), the Philippines, Singapore, South Africa, Spain, the U.K., the U.S. and Vietnam.
2023 marked another period of strong growth and performance for HAVAS Red, which was named Campaign’s Global PR Network of the Year and shortlisted for Global Agency of the Year in the PRWeek Global and PRWeek Purpose awards. In Australia, India, the Middle East, Spain and the U.S., HAVAS Red also took home Agency of the Year honors. The agency’s roster of clients include Toyota, Pernod Ricard, adidas, Domino’s, Far East Hospitality, Sun Life, Yuu, Merex Investment, Galderma, Sanofi, Novartis, the U.K. Department of Education, IKEA Foundation, Molson Coors, Meltwater, ManpowerGroup, UNICEF, Baddoo and Merck KGaA, Darmstadt, Germany, among others.
In August 2024, HAVAS Red introduced Industry by HAVAS Red, an end-to-end strategic communications service designed to help B2B clients drive meaningful connections with audiences across their value chain. Other global offerings from HAVAS Red include Peaks, its award-winning multichannel executive branding support; SWAY by HAVAS Red, an end-to-end influencer marketing service; Red Impact, a global offering that brings together its ESG and sustainability expertise; Health by HAVAS Red, a specialized offering focused on health and wellness; and Red Connect, a B2B content marketing practice.
About HAVAS Red
HAVAS Red is part of the HAVAS PR Network, the PR and communications arm of HAVAS that comprises approximately 40 agencies around the world and more than 1,300 employees. HAVAS Red’s strategic merged media model brings together traditional and digital publishing, content, social media and data within a single infrastructure. For further information, please visit www.havasredgroup.com.