Red Havas was tasked with increasing awareness of the Northern Powerhouse brand among the SME business community in key regions in the North. The Government wished to increase optimism for growth in the North and drive enquiries to the Northern Powerhouse Investment Fund, helping harness new market opportunities presented through the Industrial Strategy.

Red Havas undertook Meaningful Brands research into how SMEs viewed the Northern Powerhouse and what barriers were stopping them engaging with it and growing their businesses. These insights informed a Merged Media strategy we called Northern PowerUp. We created a Northern PowerUp roadshow and engaged political and business stakeholders to speak and attend the events. Crucially we put the spotlight on regional businesses which were already engaging with the Northern Powerhouse and had tangible growth results to inspire others. Key media were secured as moderators for the events and Red Havas created a full content suite to promote them before, during and after, including paid social, PR and an event microsite.

B2B, public affairs, corporate, business, investment, brand marketing, merged media, PR, social, analytics