To celebrate national cereal day, Red Havas was asked to launch Kellogg’s first-ever pop up cereal café in the UK. The brand needed an event that showcases its Manchester roots but that engaged both regional and national media. Kellogg’s also wanted to celebrate the design of their latest cereal boxes and engage design influencers in creating with the brand. Most of all, we had to design and create a truly exciting Kellogg’s brand experience with food at the heart.

Red Havas used our Merged Media expertise to create a thorough plan that combined the experience, content and earned media. We worked closely with the client team to conduct site visits and used our production teams to storyboard the cafe so we had a look and feel Kellogg’s liked. We found local artists and designers who loved the brand and commissioned one-off ‘Kellogg’s loves Manchester’ artwork to create a special Instagram wall in the café space.

Held over two days, the café was a huge success. Visitors were encouraged to take selfies at the selfie station, showcasing a host of locally commissioned artwork. The hashtag #LoveCereal was encouraged for social media posts and hugely positive social engagement was seen from happy visitors who left with free cereal and Kellogg’s merchandise.

Celebrity guests at the event included Manchester-born actress and former Coronation Street star, Georgia May Foote, alongside Cheshire Housewives Lauren Simon and Rachel Lugo who posted snapshots of the event to their millions of followers. Manchester mum-bloggers LeeLee Loves and Tired Mummy of Two also dropped by for some cereal and pictures.

The Cereal Killer Twins, who are famed for opening the UK’s first cereal cafe were also in attendance to serve up their signature cereal creations for guests.

Consumer PR, brand marketing, experiential, events, Merged Media