NHS BLOOD & TRANSPLANT: MOBILISING NEW BLACK DONORS
The challenge How do you inspire Black audiences – which are diverse, disparate and historically distrustful of medical institutions and governments – to give blood? This was our challenge when NHS Blood and Transplant tasked us with recruiting blood donors from Black communities to satisfy demand for rare blood types that can help treat sickle cell (a genetic blood disorder) in England. More and […]
THERABODY: THE WELLNESS-FOR-ALL EXPERIENCE
The challenge Therabody wanted to further establish themselves as a holistic wellness technology leader with the announcement the next generation of Theragun devices to the UK –designed to serve a wider range of customer pain points than ever before. The solution With UK media viewing Therabody as a product for elite athletes, our approach needed […]
COORS: SNOWBOMBING SESSIONS
The challenge Build brand buzz and drive awareness of Coors’ Snowbombing partnership through a fresh influencer strategy that creates excitement for music lovers both at the festival and at home. The solution We created a campaign that put Snowbombing festival’s talent and Coors at the heart of the action with the launch of the ‘Coors Couch’. […]
GALDERMA: ‘PROJECT NEXT’ FOR SKINCARE
The challenge A legacy brand and leader in the dermatology space, Galderma is on a mission to reintroduce itself to the masses and reclaim its voice of authority in the industry. As part of an integrated brief, we were tasked to bring the overarching theme of ‘Aesthetic possibilities shaped together’ to life through the release […]
MADRI: MADRI-CHESTER – AND BEYOND
The challenge Madri Excepcional is a Spanish style lager, which aims to embody ‘el alma de Madrid’ or ’the soul of Madrid’. In the space of just two years Madri Excepcional had become the number three best-selling draught lager. While there is always intrigue around a new product, or indeed a new beer to try, […]
AO MOBILE: LIFE IN THE PHONE LANE
The challenge AO.com tasked HAVAS Red with launching the new AO Mobile. HAVAS Red was briefed to create national noise around the launch and raise awareness of this new entry into the mobile phone market. The solution HAVAS Red looked at consumer behaviour about how people used their phones and found an area of cultural tension – […]
KELLOGG’S: THE CEREAL CAFE
The challenge To celebrate national cereal day, HAVAS Red was asked to launch Kellogg’s first-ever pop up cereal café in the UK. The brand needed an event that showcases its Manchester roots but that engaged both regional and national media. Kellogg’s also wanted to celebrate the design of their latest cereal boxes and engage design […]
TransPennine Express: Hold the Door
The challenge HAVAS RED was briefed to launch the new TransPennine Express ‘Exstream’, a brilliant new system offering complimentary entertainment and Wi-Fi on board all TPE trains. Our brief was to drive user engagement and sign-up for the system. https://vimeo.com/240160869 The solution HAVAS Red came up with a creative campaign to tap into the cultural […]