NHS BLOOD & TRANSPLANT: MOBILISING NEW BLACK DONORS

The challenge How do you inspire Black audiences – which are diverse, disparate and historically distrustful of medical institutions and governments – to give blood? This was our challenge when NHS Blood and Transplant tasked us with recruiting blood donors from Black communities to satisfy demand for rare blood types that can help treat sickle cell (a genetic blood disorder) in England. More and […]

AO MOBILE: LIFE IN THE PHONE LANE

The challenge AO.com tasked HAVAS Red with launching the new AO Mobile. HAVAS Red was briefed to create national noise around the launch and raise awareness of this new entry into the mobile phone market. The solution HAVAS Red looked at consumer behaviour about how people used their phones and found an area of cultural tension – […]

KELLOGG’S: THE CEREAL CAFE

The challenge To celebrate national cereal day, HAVAS Red was asked to launch Kellogg’s first-ever pop up cereal café in the UK. The brand needed an event that showcases its Manchester roots but that engaged both regional and national media. Kellogg’s also wanted to celebrate the design of their latest cereal boxes and engage design […]