Category: News
Time to Rethink Paradigms of B2B and B2C Communication, Red Havas White Paper Urges, and Highlight the Value of P2P
Today we released a white paper, titled “Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communications.” The analysis highlights the value of P2P communications and the new ways people engage with brands—for example, their expectation that companies will communicate with them in a personal way, and about the issues they care about most.
Read More“BRANDS NAVIGATE A PANDEMIC, POLITICS AND PURPOSE”: EP. 3 OF RED SKY FUEL FOR THOUGHT PODCAST
This week holds several firsts for Red Havas’ brand-new podcast: It marks our debut on iTunes, Spotify and all your favorite podcast hosting sites; our first roundtable discussion; and the first time we’re providing podcast show notes to guide your listening experience (find them within iTunes and Spotify).
Read MoreRed Havas Boosts Social and Content Expertise with Appointment of James Garland
Leading global communications agency, Red Havas, is enhancing its social and content capabilities in the London office with the appointment of James Garland as Account Director – Content and Social.
Read MoreRED SKY FUEL FOR THOUGHT PODCAST: EPISODE NO. 2
On episode No. 2 of our “Red Sky Fuel for Thought” podcast, we’re giving many Redster voices—from the Philippines to the U.K.—a platform, and invite you once more to listen in.
Read MoreLeading an effective change strategy
By Rachael Sansom, Managing Director
As a leader, managing your company through a period of significant change can be a privilege, and potentially one of the most exciting points of a career. However, it is not without its challenges. Fresh and effective change requires solid infrastructure, a well thought out plan and the ability to adapt, strategise and innovate on a near day-to-day basis.
Read MoreIT’S BEEN 130 DAYS SINCE OUR LIVES CHANGED FOREVER—WHAT DOES IT ALL MEAN FOR COMMUNICATORS?
James Wright, Global CEO Red Havas & Global Chairman, Havas PR Global Collective
When my agency released our annual Red Sky Predictions report at the end of February, I couldn’t know how prescient two of the 2020 predictions would be. We forecast not only that brands would be anchoring themselves in purpose like never before but also that they would be increasingly put in the uncomfortable position of having to articulate their political and social values to their customers.
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