Category: News

Leading an effective change strategy

By Rachael Sansom, Managing Director

As a leader, managing your company through a period of significant change can be a privilege, and potentially one of the most exciting points of a career. However, it is not without its challenges. Fresh and effective change requires solid infrastructure, a well thought out plan and the ability to adapt, strategise and innovate on a near day-to-day basis. 

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IT’S BEEN 130 DAYS SINCE OUR LIVES CHANGED FOREVER—WHAT DOES IT ALL MEAN FOR COMMUNICATORS?

James Wright, Global CEO Red Havas & Global Chairman, Havas PR Global Collective 

When my agency released our annual Red Sky Predictions report at the end of February, I couldn’t know how prescient two of the 2020 predictions would be. We forecast not only that brands would be anchoring themselves in purpose like never before but also that they would be increasingly put in the uncomfortable position of having to articulate their political and social values to their customers.

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