IT’S BEEN 130 DAYS SINCE OUR LIVES CHANGED FOREVER—WHAT DOES IT ALL MEAN FOR COMMUNICATORS?
James Wright, Global CEO Red Havas & Global Chairman, Havas PR Global Collective
When my agency released our annual Red Sky Predictions report at the end of February, I couldn’t know how prescient two of the 2020 predictions would be. We forecast not only that brands would be anchoring themselves in purpose like never before but also that they would be increasingly put in the uncomfortable position of having to articulate their political and social values to their customers.
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