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A Spotlight on Influencer Marketing in PR Campaigns

Pavlina Micha, Account Assistant in our London office, pens a piece around influencer marketing. Pavlina hails from Greece and has been with the team for six months, following completion of her Master’s degree in PR and Digital Communication. She also completed a dissertation on the topic, and so, in this piece takes us through her viewpoint and research around the emergence of influencers and how social media platforms impact the PR landscape today.

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